At Shami Group, one of the verticals of our business is bridging the gap between manufacturers and the numerous potential channels of sales. How do we do it?
Shami group through our 30+ years of operation in multinational markets have established information and sales channels with all major retail avenues in UAE and abroad.
We believe in long term collaborations with prospective brands looking to expand their footprint into the GCC and UAE markets.Building a brand following the ethos of our manufacturer’s in line with local norms and trends is the key to sustained growth and success.
Shami group employs a bespoke marketing and market penetration strategy with all our new brands because the fundamentals of any manufacturer and their product require dedicated and tailored approach to generate market acceptance.
Due to our concurrent and long standing business experience with the major retailers and sale outlets in the UAE, we craft and host small expositions where decision making representatives from the aforementioned organizations attend and have a chance to be exposed to the product in a curated and attractive setting.
Moreover, a combination of digital media and traditional offline media marketing campaigns created by our in house marketing team is used to propel brand awareness and create knowledge spheres within our targeted market segment.
Due to our vast experience with building brands we understand the fundamental key to any newcomer’s success is an established network of sales outlets as well as careful management of the
brands ideology regarding the path to growth. This is where Shami Group prides itself as pioneering this approach and strategy in the GCC market.