Family run group, Shami group is an agile, adaptable and innovative link between international brands and end customers, helping to increase the efficacies of overall operations. Equipped with an established network of regional partners, professional team and marketing team and an in-depth market knowledge, we have proven time and again why we are the best business partners for global brands, across various business verticals, looking to tap the immense business potential of the MENA region.
With 70+ years of experience, we are perfectly positioned to offer the support international brands need to discover and penetrate this region’s market potential and launch a new brand. All the way from determining regional potential, through to marketing, demand creation, opening retail stores, product placement, volume distribution, end to end supply chain management and providing after-market services, we have what it takes to introduce quality products to new markets.
We perfectly recognize the value our partner brands bring to the life of their customers, and offer the pertinent logistical support, merchandising, after sales-support, marketing and promoter training, so that the customers continue to experience the same values when using the products of these top-notch brands in the middle East. Our relationships and brands are built on a solid foundation of above-and-beyond delivery, commitment, and trust.
In addition to having a mainstream recognition as a prominent regional distributor of well-known global consumer brands, we also have our own brands in the fields of motorcycles and food manufacturing. The group continues to scale new heights with the combined force of adaptation, innovation, vision, and selflessly dedicated skills of its talented, experienced, knowledgeable and seasoned staff who are as committed to our customers as we are.
Our Values
Synergy
We believe in the collected strength of a balanced and integrated team.” ”>
Commitment
We aim to choose measurable goals and work diligently towards realizing them, making sure to celebrate our successes along the way.” ”>
Open for Change
We go beyond conventional boundaries and provide the necessary framework for our people to create new opportunities through constant innovation and learning.” ”>
Commitment
We aim to choose measurable goals and work diligently towards realizing them, making sure to celebrate our successes along the way.” ”>
VISION
We work with a simple vision: to improve the quality of life for our clients by continuously improving our delivery systems, and offering an unparalleled level of service, support, and logistics. We strive to differentiate ourselves by providing the best customer service to quality customers. We work progressively toward redefining distribution process by bringing in technology products and solutions.
MISSION
We aim to become a crucial distribution link between international vendors and the Middle East region by continuously delivering cutting-edge products, staying abreast of the latest trends, and offering top-class value-added offerings to our customers and partners, based on best practices and industry standards. We hope to become the partner of choice for all international brands, by not only helping them tap into a new market, but also maintain a strong foothold in the region.